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How Yellowdig started

 

In 2014, Yellowdig's CEO and founder, Shaunak Roy, knew he wanted to start a company that mattered.  As Facebook and other social media technologies took over the social connectivity scene, he saw an opportunity to leverage this idea of social sharing through technology, but specifically in the area of sharing academic ideas and knowledge. 

 

As Shaunak looked back on his own academic days (he went to undergrad at IIT Bombay, and postgrad at MIT), he realized that he learned as much from his peers as he did from his brilliant professors.  Some of the bonds he created with his peers lasted well beyond those formative years, and morphed into lifelong friendships.

 

Yellowdig was created back in 2014 with the idea of social and peer learning at its core.  It started as a very simple software platform, enabling learners to communicate digitally, share articles, stories, photographs, and videos during their formal learning process.  Since 2014, the education world has become distinctly different.  The delivery of academic content and of education continues to transform with the evolution of technology.  Today's learners live online.  Yellowdig's software platform continues to grow and develop alongside this educational transformation.  At Yellowdig, our academic customers are building and influencing the product as much as the members of our team.  We believe in the power of peer learning, and in the connection of like-minded learners.  As education continues to move online, this connection must also take place online.  Yellowdig is the online community for learners to share ideas, to pass and absorb related knowledge, and to dig deeper throughout the important act of learning.

 

What's with the name?

 

Color psychology is a well-known study of how our brain perceives what it visualizes.  As defined by color psychology, Yellow is the color of the mind and the color of intellect.  Yellow relates to acquired knowledge, and it is the color which resonates with the left or logic side of the brain, stimulating our mental faculties and creating mental agility and perception.

 

Being the lightest hue in the color spectrum, Yellow is uplifting and illuminating, offering hope, happiness, cheerfulness and fun. The color yellow inspires original thought and inquisitiveness.  Yellow helps with decision making as it relates to clarity of thought and ideas.  Yellow helps us focus, study and recall information, useful during exam time.  The color yellow can unclog the thinking process, helping us to become more creative, even in finding logical solutions.  

 

To 'dig' is to turn over, or to unearth.  Yellowdig was created to inspire learners to dig deeper, to turn over, unearth, and uncover more knowledge and new perspectives throughout the learning process. 

 

Sources: colorpsychology.org and empower-yourself-with-color-psychology.com

 

The future of Yellowdig

 

In today's world, students and learners are no longer people age 5 through 22 sitting at desks in classrooms and lecture halls.  Technology has made "lifelong learning" not only possible, but more accessible, less expensive, and highly desired by people of all ages.

 

Our vision is for Yellowdig to be the social learning network that connects the various undergraduate, graduate, and lifelong learners to one another -- a learning network that currently does not exist. Between MOOCs, institutional online courses, online CBE (competency based education) programs, certificate programs, and additional online program offerings -- every online learner's experience currently separates them based on the delivery platform of their course.  We believe Yellowdig can serve as the social platform that connects all of these learners, no matter which technology platform delivers their content.

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